UTM Link Builder

Build campaign URLs with utm_source, utm_medium, utm_campaign.

About this tool

Assemble tracked campaign URLs with standard UTM parameters so analytics tools can attribute traffic to the right source, medium, and campaign.

What you get

  • A complete URL with utm_source, utm_medium, utm_campaign
  • Optional utm_term and utm_content when provided
  • A ready-to-copy link for ads, email, or social posts

How to use

Enter the base URL and UTM fields, then copy the finished campaign link.

FAQ

How to add UTM parameters to a URL?

Enter the base URL plus utm_source, utm_medium, and utm_campaign—optional term and content fields append when filled.

What are utm_source, utm_medium, and utm_campaign?

Source is the referrer (newsletter, google), medium is the channel (email, cpc), campaign is the promotion name analytics reports on.

How to track email campaigns with UTM tags?

Set source to your list provider, medium to email, and campaign to the send name—every click arrives tagged in analytics.

Do UTM parameters affect SEO?

They are query parameters for analytics; use canonical URLs on landing pages so search engines index the clean version.

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