UTM Link Builder

Build campaign tracking URLs with utm_source, utm_medium, utm_campaign, and optional term and content parameters.

About this tool

Assemble tracked campaign URLs with standard UTM parameters so Google Analytics and other tools can attribute traffic to the right source, medium, and campaign. Preserves the base URL and appends only the fields you fill in.

What you get

  • Complete URL with utm_source, utm_medium, and utm_campaign
  • Optional utm_term and utm_content when provided
  • Proper URL encoding of parameter values
  • Live URL preview as fields change
  • Invalid base URL error message
  • One-click copy of the finished campaign link

How to use

Enter the base URL and UTM fields, review the live preview, then copy the finished campaign link for ads, email, or social posts.

Related searches

  • utm builder
  • utm generator

FAQ

How to add UTM parameters to a URL?

Enter the base URL plus utm_source, utm_medium, and utm_campaign—optional term and content fields append when filled.

What are utm_source, utm_medium, and utm_campaign?

Source is the referrer (newsletter, google), medium is the channel (email, cpc), campaign is the promotion name analytics reports on.

How to track email campaigns with UTM tags?

Set source to your list provider, medium to email, and campaign to the send name—every click arrives tagged in analytics.

Do UTM parameters affect SEO?

They are query parameters for analytics; use canonical URLs on landing pages so search engines index the clean version.

How to build UTM links for Google Ads landing pages?

Enter the landing URL, set source to google, medium to cpc, and campaign to your ad group or promo name—copy the tagged URL into the ad final URL field.

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